
Defined by Science
Fortify formulas are engineered to reinforce hair structure, elasticity, and resilience through a deliberate protein architecture.

In order to help hair retain its elasticity, manageability, and long-term performance, this approach focuses on creating a stronger, more responsive foundation.

TriCore Complex™, a component of the Fortify System, combines surface conditioning and protein support to reinforce the hair fiber without making it hard.
TriCore maintains flexibility and touchability while allowing strength to develop gradually through the balance of bioavailable proteins, peptides, and emollients. Without becoming brittle or losing its suppleness, hair feels more stable and durable.
This method maintains natural movement while supporting structural integrity.

Fortify formulas are engineered to reinforce hair structure, elasticity, and resilience through a deliberate protein architecture.

Hydrolyzed Quinoa Protein and Prickly Pear Seed Oil support strength and flexibility while improving hair integrity, resilience, and surface smoothness.

The Fortify System supports durable hair performance while maintaining softness and natural movement.

The Fortify System features products designed to reinforce hair integrity without stiffness. Equinox Revitalizing Shampoo cleanses while supporting strength and structural integrity. Equinox Revitalizing Mask reinforces resilience and elasticity. Stratus Leave-In Conditioner supports strength and control throughout the day.

Strengthening Cleanse · Strengthen System
Equinox Shampoo is a strengthening cleanser designed to reinforce the hair fiber while maintaining flexibility, comfort, and control.
View product
Structural Reinforcement · Strengthen System
Equinox Mask is a concentrated strengthening treatment designed to reinforce the hair fiber, improve resilience, and restore structural integrity.
View product
Strengthening Leave-In · Strengthen System
Stratus is a strengthening leave-in designed to reinforce hair structure while maintaining softness, flexibility, and natural movement.
View productStay aligned with the latest in hair innovation. Get early access to new formulas, expert tips, and exclusive member rewards designed to keep your hair — and your knowledge — in perfect balance.
Send us a message and a member of our team will get back to you.